Updated: September 9, 2025, (Live updates)
Source: Apple Newsroom / Official Live Stream
TOC
Key Highlights
- The new iPhone 17 lineup arrives with a brand-new ultra-thin “iPhone Air.” Pre-orders open on Friday, Sept 12, 5:00 AM. shipping begins Sept 19.
- Apple Watch Series 11, Ultra 3, and SE 3 unveiled. Series 11 introduces “Sleep Score” and “Blood Pressure Alerts” (pending approval). Ultra 3 adds satellite connectivity.
- AirPods Pro 3 now feature a heart rate sensor, improved ANC, and IP57 water resistance. iOS 26 launches Sept 15.
iPhone 17 Pro / Pro Max
- A19 Pro chip, up to 8x optical-quality zoom, redesigned vapor chamber cooling. New finishes: Deep Blue, Cosmic Orange, Silver.
- Pro Max offers up to 2TB storage. US pricing: Pro $1,099+, Pro Max $1,199+.
- eSIM-only models in Japan and other regions.
- Pre-order: Sept 12, Launch: Sept 19.
iPhone 17
- 6.3-inch Super Retina XDR (ProMotion 120Hz), Ceramic Shield 2 with 3x scratch resistance.
- New 48MP dual Fusion camera + 48MP ultra-wide. Front “Center Stage” camera.
- Starts at 256GB. Colors: Black, Lavender, Mist Blue, Sage, White.
- From $799. Pre-order Sept 12, Launch Sept 19.
iPhone Air
- Thinnest and lightest iPhone ever, titanium body, 6.5-inch ProMotion, A19 Pro chip.
- Colors: Space Black, Cloud White, Light Gold, Sky Blue.
- From $999. Pre-order Sept 12, Launch Sept 19.
Apple Watch Series 11
- New health features: Blood Pressure Alerts (pending approval) and Sleep Score. 2x more scratch resistant. 5G support, up to 24-hour battery life.
- From $399. Available Sept 19.
Apple Watch Ultra 3
- Satellite SOS, messaging, and location sharing. Largest display ever, 5G, up to 42-hour battery life.
- From $799. Available Sept 19.
Apple Watch SE 3
- First-ever Always-On display in SE series. S10 chip, 5G, fast charging. Sleep Score and Sleep Apnea alerts included.
- From $249. Available Sept 19.
AirPods Pro 3
- Now with heart rate sensor, ANC 2x stronger than previous gen, live translation (beta), IP57 rating.
- $249, available Sept 19.
Software
- iOS 26 launches Sept 15 with multilingual Apple Intelligence features.
- Final Cut Camera 2.0 adds ProRes RAW and Genlock on iPhone 17 Pro/Max, enhancing Live Multicam workflows.
Pre-Order & Release (Japan Time)
| Product | Pre-Order | Launch | Price (US) |
|---|---|---|---|
| iPhone 17 / 17 Pro / Pro Max / iPhone Air | Sept 12, at 5:00 AM | Sept 19 | $799+ / $1,099+ / $1,199+ / $999+ |
| Apple Watch Series 11 / Ultra 3 / SE 3 | Sept 9 | Sept 19 | $399+ / $799+ / $249+ |
| AirPods Pro 3 | Sept 9 | Sept 19 | $249 |
Disclaimer: This article is a live update based on Apple’s announcements. Specifications and availability may be updated later.
All images are sourced from Apple.com and Apple Event 2025 livestream.
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